I rarely disagree with Jim's posts but....
1. That do not own the product. There is something called a trust? That are "one* seller of an item (ab)using a dominant market position to extract economic rent... It's textbook!
2. Resale points and developer points are *identical* (assuming junk fees paid)
This means that assertions about illiquidity etc. aren't justified... There are a lot of points for sale out there and they are all identical = liquid (I would agree re weeks but not points)
3. The 'trend' is false because the price is definitely *not* set by supply and demand as you suggest but by marketing pressure. The increase in price has nothing to do with demand and everything to do with demand creation. Specifically there is no supply decrease nor any reason for the spontaneous demand graph shift you suggest has occured to force prices upwards . Supply and demand is NOT how prices work in monopoly situations as every economics undergrad knows ... Nor are there two markets and two sets of S&D graphs... Rather we have "price discrimination" in the textbook sense.
(NB how can you suggest 'they can set the price' and then use 'supply and demand' in the same paragraph? -they are contradictory!)
4. The stock performance does not mean they are ethical or even obeying the law .. it just means the stock price has gone up (due to increased demand which has occurred because if rational expectations of a stock price increase -sound familiar?)
5. I wish I had bought at 60 also! ... (So would any sensible person. Doesn't speak to any of the other points though)
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My thoughts...
1.) I agree I misspoke when I said they "own" the product. What I meant to say was they control the inventory/supply and set the price based on what price they think the market will bear (that's why supply/demand still matters).
2.) While resale points and developer points are identical in product features, the marketplaces for each are definitely not the same. Unlike traditional real estate, the resale and developer markets for timeshare aren't connected. A Realtor can find you a new house from a builder/developer (sharing the commission with the builder's agent) or a resale house (sharing the commission with the seller's agent). In timeshare, only the developer can sell "new". Plus, everyone knows about the market for resale homes because of the market visibility provided by the Multiple Listing Service and Realtors. There is no such animal for timeshare weeks or points. While TUGgers know where to go for resale weeks or points, 99% of the rest of the population does not. The resale and developer markets for timeshare are two totally separate marketplaces that come together only in very rare instances (like MVC Hybrid Bundles). The timeshare resale market is somewhat illiquid because there is not a ready-made marketplace that any rational potential buyer knows about. Yes, you can sell your week or your points, but there are many, many people that would be potential buyers of your week or points, but they don't even know you have your points for sale. If there were more potential buyers who knew about the resale market, demand for resale weeks would rise, as would prices. That's how the weak resale marketplace helps to restrict the supply of timeshare weeks
known to the average buyer, thus helping to keep developer prices high.
3.) I could argue that ALL marketing is demand creation of one type or another. Companies advertise and sell their products to create demand. Companies create products all the time because they can, and then create a market for it. No one knew there was a market for the iPhone until Steve Jobs invented it and created a market for it. When many new products are invented, there is no demand for that product. If they meet a need and are priced right for the marketplace (as the iPhone was), they will be successful. When Apple invented the iPhone they set the price at a price they thought the market would bear. All companies set their price - including MVC - based on what they think the market will bear. If they suddenly increased the price of DC points to $20/point, I'm fairly confident demand would fall off the table. They are not a monopoly. They have to compete with Hilton, Vistana, Hyatt, etc. so those competitive forces and supply/demand still apply (it's just in timeshare the supply is restricted because of the lack of visibility to resales, and the demand is pushed/inflated by developer sales tactics). Looked at another way, if the average potential timeshare buyer had full visibility and transparency into the resale market, they would know there are many weeks and many DC Points out there for sale at a fraction of the price that a developer charges. That would have the effect of increasing the supply of available weeks and points that the buyer is aware of. So, if supply goes up due to increased visibility of resale, the price of developer weeks/points would go down and demand for resale weeks/points would go up, as would resale prices. If the resale and developer marketplaces were equally visible to the average buyer (as they are in traditional real estate) both resale and developer prices would settle somewhere near an equilibrium. But because of the lack of visibility and organization of a robust timeshare resale market, for
most buyers, the market is limited to the product sold by developers, so they can set their prices somewhat independently because they control the supply (since the typical buyer isn't aware of resale).
4.) Obviously I agree with this point. I'm not defending the sales model for timeshare. It's based on selling someone something without them having full knowledge of the alternatives, and the whole focus is to get them to buy "today" to avoid them having the opportunity to research alternatives. Most people don't take advantage of the rescission period to do their due diligence either. So, I agree that the prices developers can charge are inflated by the sales techniques they use. I'm not sure I would go as far as to call them illegal, and I'm not even sure unethical is correct either. Certainly, some sales reps, in their drive to make a sale cross the line into unethical behavior and the sales model does tend to invite that behavior, but I don't think the sales model itself is necessarily unethical at its core.
5.) My point about the stock price was simply that the company is doing well. Even though they keep increasing the prices, they have yet to reach a price point where buyers balk and demand starts to fall. In the end, that is the ultimate yardstick. Are people buying? And for good or bad, it appears they are.