Jim's not going to tell you, because that's part of his business advantage. I don't have such a business, so I'm happy to speculate.
We're at the point where most of the Wyndham deeds have crept over $5/K. Tom Cornelius has 14 different Wyndham deeds available for sale. Only two are under $5/K. The average across the 14 is $5.30. Tom generally avoids the more expensive MF/K deeds, because they are too hard to sell, so the real average is probably higher.
Folks at atozed are generally advertising availability between $4.50-$6. Most are at $5.25 or below. Those are asking prices, for people who still have to do all the work to reserve, and they generally include GC fees (though not always). If you tell them you'll take all their points, and do all the work, you can probably negotiate a lower price.
So, it seems pretty easy to obtain points for less than your typical MF. And that's only for MFs. It ignores any acquisition costs. At Tom's typical prices these days, including closing etc., add another $0.30-$0.50 or so per K if you amortize at 7%.
If you think this is just a matter of word games, you haven't thought things through. From the perspective of an owner who is trying to dispose of some unwanted points, there is a *big* difference between renting reservations, and selling the use of those points to someone else. Renting reservations is a pain---the tire kickers, mind-changers, can you get me a bigger unit, can we change the dates, etc. etc. etc. Letting someone else deal with all that is a lot less work, and that itself has value---and can still be done in the current sysetm, without a transfer, by just giving someone else access to your account.