You have to remember that everything is relative.
Take a family who makes $50,000 per year after taxes. Spending $1000 on an item will probably make them think twice and they're going to make sure they get a good deal.
Now take someone who makes $500,000 after taxes. They probably think twice on $10,000 purchases. Also, they can make fifty of them before spending the whole amount. The first family can make five $10,000 purchases.
Now take someone who makes $5,000,000 after taxes...these are the folks who spend money like water. $100 for lobster salad is like the first family buying a slurpee.
This is a prime example of what that radio show was discussing. There are certain enormously rich people who have no idea of reality. They have so much money and are so competitive with it it's relly alarming. The gap between them and the rest of us is growing bigger and bigger. A strange world they live in.