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MULTIZ321 · August 16, 2009, 11:36 AM

- Michael Phelps, SI's Sportsman of 2008

Say the words "Sports Illustrated" to the average man on the street, and he'll think "swimsuit issue."

But to the more than 20 million American adults who read the magazine weekly, SI is also about the different sporting events that occur during the other 51 weeks of the year.

In the early 1950s, Time publisher Henry Luce — himself not an avid sports fan — decided the time was right for a magazine dedicated to sports.

Against the advice of his editors and business consultants, he pushed forward the idea and, on this date in 1954, the first issue of Sports Illustrated magazine was published with Milwaukee Braves third baseman Eddie Mathews on the cover.

The journal didn't take off immediately; it took twelve years to turn a profit.

But the in-depth sports reporting, wealth of color photos and annual SI awards helped to push sales.

And the annual swimsuit issue didn't hurt.

Quote: "Sports do not build character. They reveal it." — Heywood Broun

Richard

Ironwood · August 16, 2009, 11:53 AM

I subscribed to SI for over 20 years.....but let it go last year. It is the best sports magazine for incredible action shots, great indepth articles and it is published weekly. But I got tired of too much focus on main stream sports with only passing coverage of the likes of soccer and athletics. Too often the cover and lead story of the issue following a major world event like the soccer world cup or the British open golf tournament is non event like football pre-season or Nascar at the expense of Formula 1. I know it's primary readership is the American audience, but coverage of world sport has been too limited for me so I gave it up.

AwayWeGo · August 16, 2009, 11:53 AM

I remember a long time ago seeing a Sports Illustrated parody magazine titled Sporty Illustrations.

-- Alan Cole, McLean (Fairfax County), Virginia, USA.

August 16, 2009, 11:36 AM	#1
MULTIZ321 TUG Member BBS Reg. Date: Jun 6, 05 Location: FT. LAUDERDALE, FL Posts: 4,099 Resorts: CELEBRITY RESORTS PALM COAST; CELEBRATION, ORLANDO; SEAWATCH AT ISLAND CLUB, HHI; RHC (POINTS)	Sports Illustrated Magazine - Michael Phelps, SI's Sportsman of 2008 Say the words "Sports Illustrated" to the average man on the street, and he'll think "swimsuit issue." But to the more than 20 million American adults who read the magazine weekly, SI is also about the different sporting events that occur during the other 51 weeks of the year. In the early 1950s, Time publisher Henry Luce — himself not an avid sports fan — decided the time was right for a magazine dedicated to sports. Against the advice of his editors and business consultants, he pushed forward the idea and, on this date in 1954, the first issue of Sports Illustrated magazine was published with Milwaukee Braves third baseman Eddie Mathews on the cover. The journal didn't take off immediately; it took twelve years to turn a profit. But the in-depth sports reporting, wealth of color photos and annual SI awards helped to push sales. And the annual swimsuit issue didn't hurt. Quote: "Sports do not build character. They reveal it." — Heywood Broun Richard

August 16, 2009, 11:53 AM	#3
AwayWeGo TUG Member BBS Reg. Date: Jun 6, 05 Location: McLean (Fairfax County), Virginia, USA. Posts: 8,290 Resorts: USA: Cypress Pointe I & II (Orlando FL), Crown Point Condos (Horseshoe Bend AR). S. Africa: Lowveld Lodge (Mpumalanga).	Spoof. I remember a long time ago seeing a Sports Illustrated parody magazine titled Sporty Illustrations. -- Alan Cole, McLean (Fairfax County), Virginia, USA. __________________ Timesharing since 2002. Retired since 1998. Tobacco-free since November 16, 1968. Married to The Chief Of Staff since 1964. Playing horn since 1955. Breathing air since 1942.

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August 16, 2009, 11:53 AM	#2
Ironwood TUG Member BBS Reg. Date: May 25, 09 Location: Central Ontario Posts: 153 Resorts: Carriage Hills Resort, Ontario	I subscribed to SI for over 20 years.....but let it go last year. It is the best sports magazine for incredible action shots, great indepth articles and it is published weekly. But I got tired of too much focus on main stream sports with only passing coverage of the likes of soccer and athletics. Too often the cover and lead story of the issue following a major world event like the soccer world cup or the British open golf tournament is non event like football pre-season or Nascar at the expense of Formula 1. I know it's primary readership is the American audience, but coverage of world sport has been too limited for me so I gave it up.