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we are checking into this hotel on 7.20 pending a week at the Summit Watch. I just received an email saying it was a Sheraton as of 7.10 but nothing has changed.
This is an interesting one. I wouldn't be surprised more Marriott resorts will rename to SPG brands, I miss everything I had with SPG in last 15 years. I think Courtyard Kauai was renaming to Sheraton recently also. Hope Marriott now sees the value of original SPG's and putting more resources back to SPG brands.
Has anyone read or heard anything about how Marriott International is segmenting/positioning their multiplicity of brands? Marriott, Westin, Sheraton, Le Meridian, Renaissance, Autograph, and several others are all positioned as "Premium" brands, in the second tier below their top-tier "Luxury" brands (Ritz, St. Regis, W, JW Marriott, etc). So, if Marriott and Sheraton are both "Premium" brands, what makes them decide to change from one Premium brand to another? The switch you mention on Kauai from Courtyard to Sheraton would imply an upgrade and a move up from the "Select" tier to "Premium", but the move from Marriott to Sheraton would seem to be a lateral move. I'm sure there is a reason because of some sub-segmentation within the Premium tier, but any idea how their target market for the Sheraton brand differs from the Marriott brand?
This fairly recent Brand Strategy presentation gives some insight into MI’s plans for the brandsHas anyone read or heard anything about how Marriott International is segmenting/positioning their multiplicity of brands? Marriott, Westin, Sheraton, Le Meridian, Renaissance, Autograph, and several others are all positioned as "Premium" brands, in the second tier below their top-tier "Luxury" brands (Ritz, St. Regis, W, JW Marriott, etc). So, if Marriott and Sheraton are both "Premium" brands, what makes them decide to change from one Premium brand to another? The switch you mention on Kauai from Courtyard to Sheraton would imply an upgrade and a move up from the "Select" tier to "Premium", but the move from Marriott to Sheraton would seem to be a lateral move. I'm sure there is a reason because of some sub-segmentation within the Premium tier, but any idea how their target market for the Sheraton brand differs from the Marriott brand?
100% agreeIMO, Marriott currently carries far too many brands after the merger. I think they will need to consolidate them down to remain successful and prevent confusion by the consumer.
IMO, Marriott currently carries far too many brands after the merger. I think they will need to consolidate them down to remain successful and prevent confusion by the consumer.
We stayed there on a Marriott reward. Staff and lounge were nice. Good shuttle to ski. Rooms were meh basic hotel rooms. Thin walls so could hear noise from other rooms with ski boots. Will stay at a timeshare with a kitchen next time for more space and less noise.
In the Park City case, the fairly recent new owner also owns a Sheraton in SLC, so that may have been a factor.
https://www.parkrecord.com/news/business/buyer-of-park-city-marriott-envisions-lengthy-stay/