MULTIZ321
TUG Member
- Joined
- Jun 6, 2005
- Messages
- 31,344
- Reaction score
- 9,012
- Points
- 1,048
- Location
- FT. LAUDERDALE, FL
- Resorts Owned
-
BLUEWATER BY SPINNAKER HHI
ROYAL HOLIDAY CLUB RHC (POINTS)
Half of Frequent Flyer Members Say They Have No Idea How Rewards Work
By Katherine Fan/ News/ The Points Guy/ the pointsguy.com
"If you’ve ever been confused by the complexities of your travel loyalty programs, you’re not alone. Half of all people enrolled in frequent flyer programs have no idea how to earn or redeem rewards.
That is what marketing data firm JD Power found in its 2018 Airline Loyalty Program Satisfaction Study, which it released Wednesday.
The study results showed that “about half” of all airline loyalty program members said they didn’t know how to earn or redeem their points and miles. And even among loyalty members who hold status with the airline, 30% told JD Power that they do not completely understand their program. The survey also revealed that clear understanding of loyalty program award earnings and redemptions was one of the most powerful drivers behind customer satisfaction and loyalty.
The survey, which polled 3,025 loyalty program members, found JetBlue’s TrueBlue program was the top-ranked loyalty program, beating out six other US airlines for the No. 1 spot...."
Richard
By Katherine Fan/ News/ The Points Guy/ the pointsguy.com
"If you’ve ever been confused by the complexities of your travel loyalty programs, you’re not alone. Half of all people enrolled in frequent flyer programs have no idea how to earn or redeem rewards.
That is what marketing data firm JD Power found in its 2018 Airline Loyalty Program Satisfaction Study, which it released Wednesday.
The study results showed that “about half” of all airline loyalty program members said they didn’t know how to earn or redeem their points and miles. And even among loyalty members who hold status with the airline, 30% told JD Power that they do not completely understand their program. The survey also revealed that clear understanding of loyalty program award earnings and redemptions was one of the most powerful drivers behind customer satisfaction and loyalty.
The survey, which polled 3,025 loyalty program members, found JetBlue’s TrueBlue program was the top-ranked loyalty program, beating out six other US airlines for the No. 1 spot...."
Richard