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This is why Disney is so expensive

Discussion in 'Disney Vacation Club - DVC' started by TravelTime, Nov 8, 2018 at 8:05 PM.

  1. TravelTime

    TravelTime TUG Member

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    After our recent stay at Aulani with Disney Vacation Club points, we received this in the mail...


    2629DAEE-F187-49DD-9871-08D8A581288A.jpeg 18B85D37-AC88-4B71-BD4D-F92D231C10BB.jpeg
     
  2. Dean

    Dean TUG Member

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    That's small potatoes. The single night reservation option, high profit expectations on their side, transportation and union are much larger factor of many.
     
  3. pedro47

    pedro47 TUG Review Crew: Expert TUG Member

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    Those items costs Disney .000001 to produce from China.
     
    bnoble likes this.
  4. TravelTime

    TravelTime TUG Member

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    This package probably costs a couple dollars. Remember it is not just production...there’s a lot that goes into designing these beautiful pieces and there’s also postage. But this is the least of what they send me. I get mail from Disney everytime I make a reservation and cancel it, which is all the time. Even if production is cheap, the postage adds us. No one else sends me so much beautiful mail.

    My point is not the mail. That alone is not what makes Disney expensive. It is the total branding and the way Disney handles every aspect of their product. Marketing and direct mail is just one aspect that I used as an example. Every touchpoint with Disney is flawlessly executed compared to other companies. I do not get thank you cards from Westin or Marriott after vacationing with them. I am lucky if they even credit my account correctly with what I deserve.

    BTW, I personally get a warm and fuzzy feeling from the Disney mail, even while I realize how wasteful it is. I especially love the artwork they send me sometimes.
     
    Last edited: Nov 9, 2018 at 9:28 AM
  5. rickandcindy23

    rickandcindy23 TUG Review Crew: Expert TUG Member

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    You are correct that everything Disney does has a special touch. I also get a smile on face with Disney mail, except when the DVC bill arrives.

    Rick and I both love Disney because we are of that era, the Wonderful World of Disney era, with Walt Disney himself, we always wanted to go as kids. We were born in 1955, the year Disneyland opened.

    We didn't go until we were 21. Our parents could never afford trips like that. We didn't have kids yet, and we already bought a house and two cars. We could afford to go, and so we did. We drove, and we stayed at a very moderate hotel on Katella.

    This was one promise we made to ourselves, that our kids would know Disneyland and Disney World, and Rick was always the one who arranged the trips. Then around 1996, I started doing all of the planning.
     
    TravelTime and Panina like this.
  6. Iggyearl

    Iggyearl TUG Member

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    Maybe this type of behavior is causing Disney to incur unexpected costs?
     
  7. bnoble

    bnoble TUG Member

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    It's important to remember that Disney is a company that makes money by selling happiness. They also deliberately position themselves as a mass-market brand that is nevertheless aspirational. That's a difficult trick, but they've pulled it off.

    So, if their fees are marginally higher because they send pretty postcards, that's all part of the business model. But, these things increase costs marginally, and they are no more expensive than other name-market brands that I've seen.
     
  8. TravelTime

    TravelTime TUG Member

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    Awe...what a sweet story!
     
  9. TravelTime

    TravelTime TUG Member

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    In the timeshare world, Disney’s cost is astronomically higher but it’s worth it. DVC is the only timeshare that actually goes up in value.
     
  10. vacationhopeful

    vacationhopeful TUG Review Crew: Rookie TUG Member

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  11. bnoble

    bnoble TUG Member

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  12. mj2vacation

    mj2vacation Guest

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    Mere pennies in cost, but with the guest retention that Disney has, it’s priceless!
     
    TravelTime likes this.
  13. TravelTime

    TravelTime TUG Member

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    I am glad no one here cares about “pennies” in marketing costs. Folks in the other timeshare threads are up in arms about 6 sales offices at Westin. I thought that was silly and I am an owner there too.
     

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