I don't take issue with the end goal of the timeshare companies, I take serious issue with their
methods. And yes, I will not back down on the point that their methods are fundamentally dishonest in nature. It's the
how I take issue with, not the
what. All developers take a big risk on large projects. Do commercial developers leverage the same deceptive sales practices that the timeshare companies do? Nope. Residential developers also take big risks on their large residential projects, do they use deceptive high pressure sales practices like this? Nope. Mostly because in comparison residential and commercial real estate developers are subject to much more stringent regulations surrounding their sales practices - because at the end of the day the person or company has to apply for a mortgage to make the purchase, therefore most things have to be on the up and up as a result - since a regulated financial transaction is taking place. Ideally I would love to see timeshares actually become a real estate instrument (which they are not at present in reality), and be subject to the same regulations as other real estate transactions. This one simple change would put an end to most of the problems inherent in this industry vertical. This same change would also pretty much eliminate the somewhat loosey goosey resale market as it exists today.
I would even go so far as to say that timeshare companies could actually do what I'm suggesting here, but they intentionally do
not go down this road because if they did, they would have to walk away from the deceptive high pressure sales tactics used today. They would actually have to re-engineer their sales practices to handle them in a more ethical and straightforward manner. I get what you are saying that they have a narrow window of opportunity since people only visit when on vacation, and therefore it's not all their fault. I haven't given it a ton of thought, but I would surmise there's a better business model out there that has yet to be discovered and implemented. And yes I agree without the developer purchases, there would be no resale market either. It's a chicken/egg thing.
I'm actually a bit surprised that the timeshare companies don't have termination clauses that require the timeshare to be handed back to the developer whenever the owner is no longer interested in owning their timeshare. I suspect this is because the rescission rate would be too high to stay in business. I think the Ovations concept is trying to do something along this line just in a different way. Provide a giveback method for the developer to inherit resale contracts back into inventory. It's a market test to see if the developer can take back contracts and resell them again at a lower $$$/1000 points, such that over the long term they may actually bring down the up front costs of selling developer points since they may be able to generate enough volume reselling giveback contracts. If they can actually pull it off and make the numbers work over time, they can start writing in termination contract verbiage to prevent owners from reselling independently. Taking this approach would eliminate the "freebie" secondary markets that exist today (which would really piss off some TUG folks I would think!
) This is what I would try to do if I was the developer - control the secondary market by buying back resale contracts and putting them onto a controlled secondary market at a much reduced $$$/1000 rate, that would in turn allow them to bring down the cost of developer point purchases to a much more palatable $$$/1000 threshold.