Geographically this is much closer to some of the main attractions and facilities of the island such as Walmart/Costco, the Kona farmers market, arguably one of the best snorkeling sights in Captain Cook and the general area is more bustling then Waikoloa Village which is more isolated. Can't speak about the resort as I have never stayed there but if free parking and no other resort fees is included also icing on the cake, great price.