Upgrade sales are the most important thing to wyndham, New sales are important only because they are tomorrows upgrade. Perhaps the salesmen will focus on the quality of the accommodations and let the product sell itself... Maybe they will focus on the legacy resorts where a two bedroom is cheap at full price and its still possible to get an upgrade in the 60 day window
The folks that buy to have access to Hawaii, New York San Francisco etc, will be sold on the difference between the price and size of local hotel competition and the wyndham accommodation, discounts and upgrades will be presented as a possible thing, but not the big deal and they will be sold points deeded at those resorts (low mf)
Worldmark dosent have discounts or upgrades and yet Wyndham is still able to sell it using a package of benefits they call TravelShare... Perhaps they can do the same with Club Wyndham, focus on the other benefits of VIP, like Plus Partners
Upgrade sales just got easier selling to silver and gold members. "Get to the front of the upgrade line." And if you're going for platinum, why not go for PR to increase your options? Here are the bullet points sales can use to upgrade owners:
1. You have so many more options now. If we get you to platinum, you can wait until the last day of the year to figure out what to do with your remaining points.
2. If we get you to platinum you'll be first in line for that upgrade you want.
3. Availability at all resorts will be SO much better now that we've booted the commercial renters! Now is the time to get the additional points you need for the vacations you've always wanted to take, but never found availability for before.
4. You don't have to camp out at your computer to try to get your upgrade! Let us do the work for you automagically!
5. You have so much more booking flexibility now! Now you can book short stays and midweek to midweek... but of course you'll want to be VIP so you aren't incurring RT and HK fees.
6. We need to get you to VIP! Now you have the option to a) move your points to another use year, and still b) have the option to use those points (in the latter use year) for everything you would in their current use year - including ARP reservations, paying maintenance fees, Wyndham Plus Partners, etc. etc.
7. Now you can book your ARP reservations online! And the sooner you do so, the more likely you'll get an upgrade (if you're platinum VIP).
The list can go on, but there will be many things to sell other than the "get a 3BR Pres for half the 1BR points" spiel. Whether the value is there or not is not going to be the concern for sales.