Starwood 2Q 2009 Results Posted Yesterday
Hey gang,
Starwood announced its 2Q 2009 numbers yesterday and managed to call it a 28% increase ($134 million “profit”) over the same period last year despite, near as I can tell, apparently losing about $111 million more than it took in from its day-to-day hotel operations over the quarter.
How did it do this you ask? Well, from my limited understanding of corporate shell game book keeping, marketing speak, and
this report, Starwood appears to have offset that $111 million loss with the $125 million one-time sale of timeshare loans AND a $120 million one-time tax break that just happened to fall in this same quarter.
$125 million (timeshare loan sale) + $120 million (tax break) – $111 million (operating loss) = $134 million (“earnings”) Sound right?
If so, that $125 million sale of timeshare loans appears to have been used simply to keep Starwood’s lights running another quarter.
According to
the transcript of the 2Q announcement, Good Ol’ Fritz is quick to report that it renewed Starwood’s AM EX deal to bring $250 million into the pot (presumably to keep the lights on for another quarter), and the $90 million sale of the W San Francisco can probably pay for another quarter, but what happens when the one time tax breaks, discounted timeshare loan sales, and hotel fire sales run out?
With Starwood apparently burning more cash then it brings in from its day-to-day operations to the tune of over $100 million a quarter, how long can it keep paying Fritz
$2 million A MONTH and giving away free and heavily discounted rooms?
As a Starwood timeshare owner, I’m all for maintaining brand loyalty, but not when that brand is robbing Peter (timeshare owners) to pay Paul (pouring that money into the hotel business to hide a $100 million+/quarter loss from investors). Is Starwood really doing that you ask? Well let’s see what Starwood CEO Fritz
told investors about that yesterday . . ..
“[W]e reduced SVO’s overhead by 45% and our sales force by 35%. This resizing will continue as we adapt the business to the new reality. And we continue to pull cash out of the business by monetizing existing inventory. With our recent securitization , we expect to generate over $150 million in cash from vacation ownership this year.” (emphasis added).
Would our timeshare beds be any less heavenly if Starwood wasn’t cutting corners and squeezing every available penny out of them to prop-up its hotel business and instead we had an organization limited to sustaining our timeshare operations runing the show? I think if that new organization issued statements like "we continue to pull cash out of the business," its managers would find themselves in jail instead of cashing their monthly $2 million paychecks.
-nodge
Oh yeah . . . How big of a vat of Starpoints do you think AM EX gets for $250 million? Aren’t those starpoints eventually going to be used for non-revenue generating hotel rooms? Shouldn’t that be factored into the long-term survivability calculation too Fritz?
Also, we need to add the phrases
"near-term accute liquidity risk" and "sector-unique headwinds" to the creative new buzzwords for 2009 list. Ah . . . . remember the good ol’ days way back in 2007 when
"surprise and delight" was all the rage? -n